As Marketing Manager for The Shoppes at EastChase, Suzanna Wasserman works to publicize the retail center, but she’s equally committed to creating stellar shopping experiences for her fellow Montgomerians.
Are you from Montgomery?
Yes. I graduated from Saint James School and Huntingdon College. I absolutely love it here and am proud to call it home!
What does your job entail?
In my role, I handle all of the public relations, social media, on-property events, media relations, customer and retailer engagement, sponsorships and community engagement.
What is your marketing philosophy?
Live and breathe the community that you are marketing to.
What’s your favorite thing about your job?
I love receiving customer feedback and engagement that challenges me to exceed their expectations and most importantly, create lasting memories. In the last three years at The Shoppes, I have created a vision for our shopping center and the events we establish in the community. My favorite project was creating Santa’s Winter Wonderland, a custom-built tiny home for Santa at The Shoppes for the holidays. Not only did Santa’s home create an incredible seasonal environment, it gave us the opportunity to reach families with special needs children during our Sensory Santa events.
Why are brick-and-mortar retail spots still important?
They provide more than simply shopping. They provide an experience to satisfy our community needs, which include events like our Lights Up Holiday Parade, Sounds of Summer, Moonlight Movies on the Green and the Farmers Market. Also, while the perception is that online shopping and online retailers are gaining momentum, research suggests that millennials do more brick-and-mortar shopping than previous generations.
What are your interests outside of work?
Volunteer work, spending time with friends and family, and I enjoy live music. I never miss a show!
Hands-on service
Personally, I’m honored to have had the opportunity to serve my community in several ways. In the last year I served as the Chair for the Inaugural American Cancer Society’s Best Dressed Ball, which raised more than $95,000. In 2017, I served as Vice President of Communications for the Junior League of Montgomery, as well as President of Child Protect’s Junior Board.
