Terry Barber has been in the broadcasting business for almost 40 years. He’s using all he’s learned to do things a little differently at his company Little Engine Broadcasting.
What prompted you to start Little Engine Broadcasting?
I was with other radio in Montgomery for 18 years. When I went out on my own, I knew I wanted to stay in the radio business here, but I wanted to do things differently. It’s hard for a company to remain focused when they have to manage and promote multiple brands in one market. I wanted to have a radio company that only had a few brands that are uniquely different yet complement each other.
What stations does Little Engine Broadcasting include?
We started with purchasing the oldest operating radio station in Montgomery, WMGY (Southern Gospel). After that, we added 95.5 WRBZ (Montgomery’s Greatest Hits). In 2016, we took advantage of an opportunity to add a third brand, which we call Praise 96.5 (Traditional Gospel).
What’s your favorite thing about your job?
The people. We have a small staff that is mainly comprised of people who work with us as a second job because they love the radio stations. I have been blessed to have many customers who do business with our company who I have developed relationships with over the years. They trust that their investment in me and in our radio stations will help them grow their businesses as well. So far it’s working.
What’s on the horizon for Little Engine Broadcasting?
I want to build these brands and continue to strengthen the ties that I have developed over the last two decades here. I jokingly call myself the Conductor of Little Engine Broadcasting. I do get to blow the whistle when I want, but I also have to shovel a lot of coal and make sure the track is functioning.
What are your interests outside of work?
I enjoy gardening, cooking, and being “Pop Pop” to the two most beautiful grandchildren in the world.
FOUNDED 2015
www.wrbzradio.com
