Since its founding, WSFA has been committed to making a difference as the primary news source for consumers, presenting the latest news, weather, sports and entertainment programming across all of our digital platforms.
HISTORY: WSFA 12 News signed on the air on December 25, 1954. Before it was a television station, the call letters W-S-F-A were familiar in Montgomery. Gordon Persons (who went on to become an Alabama governor) opened Alabama’s fourth radio station in 1930, locating it at what was then the city’s airport. He publicized the station with the slogan “With the South’s Finest Airport” hence, WSFA. Raycom Media, which had owned WSFA since January 2006 was sold to Gray Television in January 2019. Today, Gray Television owns and/or operates television stations and leading digital properties in 94 markets that collectively reach 24 percent of U.S. television households. Upon closing a pending transaction Gray will own stations covering 102 television markets that collectively reach 25.4 percent of U.S. television households, including the No. 1 ranked television station in 77 markets and the first and/or second highest ranked television station in 93 markets. Gray Television also owns video program production, marketing and digital businesses including Raycom Sports, Tupelo-Raycom and RTM Studios, the producer of PowerNation programs and content.
NUMBER OF EMPLOYEES: 82
WHAT ARE WSFA’S PRIMARY SERVICES? Local news, weather, severe weather, breaking news and sports coverage; NBC News and entertainment as well as sports programming; and syndicated programs. WSFA 12 News works tirelessly as the market’s news leader to ensure the people of Central & South Alabama have the most reliable news source available to them via a variety of digital platforms. WSFA is also a community leader in working to promote a better community by bringing awareness to countless organizations and the needs that they serve.
WHAT SETS WSFA AND ITS SERVICES APART? WSFA has been serving the River Region for 65 years, and now with our new technologically advanced facility, we will be able to do so for another 65 years and beyond. We are well aware of the trust our viewers have put in us over the decades and never take that trust for granted. We work hard every day to ensure our viewers continue to receive the very best local news, weather and sports via any one of our many digital platforms.
WHAT’S ON THE HORIZON FOR WSFA? We are proud to report that not one employee contracted COVID from someone in this building. The protocols we put in place kept all our employees safe. We now are working to get our staff back in our studios in downtown Montgomery. WSFA is excited to announce we will be hosting the Chamber of Commerce’s Business After Hours in August.
445 DEXTER AVENUE SUITE 7000 / MONTGOMERY, AL 36104 / (334) 288-1212
WWW.WSFA.COM
