From its first telecast on Christmas Day in 1954 all the way to today, WSFA-TV has been serving our area as a trusted source for hyper-local news, weather and sports information. WSFA 12 News is a market leader on TV as well as in its digital platforms, earning an average of 400,000 unique visitors and 4.5 million page views a week.
HISTORY:
WSFA-TV signed on the air on December 25, 1954. Before it was a television station, the call letters W-S-F-A were familiar in Montgomery. Gordon Persons (who went on to become an Alabama governor) opened Alabama’s fourth radio station in 1930, locating it at what was then the city’s airport. He publicized the station with the slogan, “With the South’s Finest Airport,” hence, WSFA. Raycom Media, headquartered in Montgomery, has owned WSFA since January 2006. In August 2006, WSFA was the first television station in Alabama to upgrade to digital, non-linear video news gathering equipment, and it was the first television station in Montgomery to begin broadcasting in high-definition in 2008. We were also first in the market with local news and weather apps in 2011 and added a state-of-the-art mobile weather lab in 2014 – Storm Tracker – to cover severe weather. In 2015, the station added the ability for viewers to watch us on Roku and Amazon Fire. And last March, we launched Central Alabama Weekend, a new website and app.
NUMBER OF EMPLOYEES:
100
WHAT SERVICES DOES WSFA PROVIDE?
Local news, weather and sports coverage; NBC news, entertainment and sports programming; and syndicated programs. WSFA 12 News works hard to bring area events live from all over our 15-county designated market area.
WHAT IS WSFA’S ROLE IN THE COMMUNITY?
To serve as residents’ top information source during breaking news and breaking weather. We also bring awareness to events and causes that shape who we are.
WHAT SETS WSFA’S NEWS AND WEATHER TEAM APART?
Our people. For more than 63 years, WSFA 12 News has employed the right people at the right time to do the job right – fair, accurately and balanced. We are journalists who love to share and tell the stories of people who we serve. We are driven by the fact that we never want to let down our viewers.
HOW HAVE CHANGES IN TECHNOLOGY AFFECTED WSFA?
Consumers have the ability to get our news when they want it, how they want it and where they want it across many platforms. You can even watch WSFA newscasts on a mobile device through our apps.
12 EAST DELANO AVENUE / MONTGOMERY / 334-288-1212 / WSFA.COM
