The MAX4Kids Foundation is a non-profit organization that was created by MAX associates in 2001 as a way to give back to the communities MAX serves. Throughout the year, MAX volunteers hold fundraisers that include the MAX4Kids Foundation Charity Golf Tournament, blue jean days, candy bar sales and other events to raise money. The MAX4Kids Foundation has donated over $1,000,000 to children’s charities in the River Region and East Alabama, as well as the MAX4Kids Scholarship Program.