Montgomery, AL – January 13, 2025 – Lowder New Homes, a leading builder of premier new homes in the
Alabama region, is pleased to announce the appointment of Suzanna Wasserman Edwards as its new Vice
President of Marketing. A proud Montgomery native, Suzanna brings a wealth of experience in digital
marketing, community engagement, and brand development to her new role, where she will oversee all
aspects of the company’s marketing strategy, with a focus on increasing brand visibility and enhancing the
customer experience.
Suzanna brings almost two decades of experience in marketing, with a strong background in commercial real
estate. Prior to joining Lowder New Homes, she served as Vice President of Marketing at Crawford Square
Real Estate Advisors, a prominent commercial real estate and property management firm where she built a
comprehensive marketing program from the ground up. During her time there, she developed and executed
impactful marketing strategies for lifestyle centers across the Southeast. Suzanna’s ability to create
meaningful, results-driven events helped strengthen brand engagement and fostered stronger relationships
between retailers and their customers. She worked closely with retailers to design marketing campaigns that
not only increased foot traffic but also drove sales revenue, benefiting both the retailers and the lifestyle
centers themselves.
“We are thrilled to welcome Suzanna to the Lowder New Homes team,” said Jimmy Rutland, President of
Lowder New Homes. “Her extensive experience in the commercial real estate industry, combined with her
creative marketing strategies and deep community involvement, will be invaluable as we continue to grow
and strengthen our brand in the Alabama market. Suzanna’s ability to think outside the box, coupled with her
passion for building meaningful connections within the community, will help us engage customers in fresh
and impactful ways, driving both our brand’s growth and our commitment to the areas we serve.”
As VP of Marketing, Suzanna will work closely with the executive and sales team to define and execute
marketing strategies that will enhance Lowder’s visibility, customer engagement, and overall brand equity in
the Alabama market. Her leadership will be crucial in optimizing digital and social media channels, refining
messaging, and connecting with prospective buyers in meaningful ways.
About Lowder New Homes
Founded in 1955, Lowder New Homes is a leading new home builder in Alabama, renowned for delivering
exceptional quality, craftsmanship, and innovation in residential construction. With a commitment to
providing a diverse range of home styles and designs, Lowder New Homes offers options to fit the needs of
every family—from first-time homebuyers to those seeking luxury residences.
With over six decades of experience, Lowder New Homes has earned a reputation for outstanding customer
service, attention to detail, and building homes in carefully chosen communities across Alabama. Whether
it’s through energy-efficient designs, cutting-edge technology, or community involvement, Lowder New
Homes continues to set the standard for excellence in the homebuilding industry.
